As I’ve shared with you in the past, there are many video sharing platforms open to us these days. And yet, YouTube still remains the main site since it’s the largest community.
YouTube also offers several free and user friendly tools which you may access right in your YouTube channel. This makes it simple for you yourself to promote your organization and boost your visibility online.
Here is a quick breakdown of 5 tools which should play a vital part in your YouTube marketing strategy:
#1: Video Analytics
YouTube enables you to look at video analytics for the videos on their site and even to download heightened reports that can be imported into Excel YouTube Vanced. You can view data for many date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to determine your viewers’ages, gender, location and to ascertain how popular each of your videos are with this particular information. And guess what? It’s free!
Simply click the little graph button next to how many video views on many YouTube videos.
Tags – I like to consider them as keywords – are an important element of optimizing your video for search engines. Pay close focus on the tags you employ for every single video and make sure your tags are strongly related your content.
An effective way to develop effective tags would be to take up a search within YouTube for the topic and see what terms pop-up in the drop down box. Those terms which are popping up are ones that you understand happen to be being searched within YouTube, so they are great to make use of as tags as well.
Take it an action further and select several videos which are full of the rankings for the tags you wish to use and see what additional tags they are using. If these keywords work for the topic also, use them!
Using keywords in your title can be VERY important for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to talk about videos via embedding, tweeting, sharing on Facebook, or just e-mailing the video link. Gmail users can also play YouTube videos right inside their e-mail. The Google Plus link enables you to watch videos with friends by using the hangout feature as well.
Even though all these feature are right there next to your video, you STILL need to encourage viewers to complete the sharing. They’re distracted and likely won’t consider doing it themselves.
#4: Upload a Transcript of your Video to YouTube
That is what your location is going to be so happy you wrote a script!
As you know, the audio portion of your video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I actually do however understand that that technology will be developed even as we speak.
Meanwhile, this is a nifty trick you should use to improve your visibility.
You can upload a transcript along together with your YouTube video. Google and YouTube will index everything within your transcript so make sure it is keyword rich.
#5: YouTube’s Promoted Videos
Google, one of the top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature can help you attract customers, viewers and subscribers to your organization, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a superb method to catch the eye of potential customers who might be interested in your service or product. You will be most reliable when you use attention-grabbing titles in your videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of your social networking marketing campaign; however additionally it is effective with Facebook and Twitter. With the many great tools offered, in the event that you aren’t using YouTube included in your marketing, you are passing up on an amazing method to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness to allow them to say “Yes – my internet marketing makes me money AND I feel good about any of it!”